NEW YORK, Jan. 13, 2021 (GLOBE NEWSWIRE) — Higher Alternative Firm (OTCQX: BTTR) (“Higher Alternative”) (the “Firm”), an animal well being and wellness firm, in the present day introduced the appointment of Donald Younger because the Firm’s new Government Vice President of Gross sales, efficient January 1, 2021.
Donald Younger joins The Higher Alternative Firm with greater than 29 years of expertise main the gross sales organizations of a number of distinguished pet specialty pet meals manufacturers together with The Nutro Firm (Pure Alternative, MAX, and Greenies Manufacturers) and Merrick Pet Care, Inc. (Merrick, Backcountry, Purrfect Bistro and Contemporary Kisses Manufacturers).
Following his success at The Nutro Firm, Mr. Younger led the turnaround and growth of Merrick Pet Care’s Pet Specialty enterprise from 2010 – 2020, the place he was immediately accountable for rising the corporate from a distinct segment model to the #3 pure participant within the pet specialty retail channel. Merrick Pet Care greater than quadrupled its gross sales throughout this era, surpassing $500m within the course of and finally resulting in the sale of Merrick Pet Care to the Nestle Purina Firm. Donald has additionally been acknowledged by his friends within the Pet Business for his monitor document of success, successful quite a few gross sales awards all through his profession together with recognition as one in every of Pet Age Journal’s 2019 ICON Winners.
Scott Lerner, CEO of The Higher Alternative Firm acknowledged, “We’re extremely excited for Donald to affix our crew. We’re wanting ahead to having him construct upon his previous successes to assist drive the expansion and growth of Higher Alternative’s manufacturers within the Pet Specialty channel.”
Donald Younger acknowledged, “I’ve been extremely impressed by the caliber of the crew Higher Alternative has assembled and am excited to hit the bottom operating and construct on the momentum already created. I’m dedicated to constructing a world-class gross sales crew that’s empowered to do what is true for our retail companions so we are able to all succeed collectively. Whether or not that be investments in training and providers or just delivering the very best product for pet mother and father.”
Michael Younger, Chairman of the Higher Alternative Firm, added, “Attracting expertise like Donald Younger speaks to the standard of the platform Higher Alternative has constructed and continues to construct. We proceed so as to add world-class trade consultants, as we execute on our purpose to construct probably the most dynamic crew within the animal well being and wellness trade. With the current additions to our crew in addition to current bulletins to the adjustments in our capital construction, Higher Alternative is extraordinarily nicely positioned to capitalize on the foremost macro-economic traits within the trade. Donald will likely be centrally situated in Nashville, TN the place we simply introduced a re-positioning of our achievement and distribution facilities.”
About Higher Alternative Firm, Inc.
Higher Alternative Firm Inc. is a rising animal well being and wellness firm dedicated to main the trade shift towards pet services and products that assist canine and cats stay more healthy, happier and longer lives. We take another, nutrition-based method to animal well being relative to traditional canine and cat meals choices and place our portfolio of manufacturers to learn from the mainstream traits of rising pet humanization and shopper deal with well being and wellness. We now have a demonstrated, multi-decade monitor document of success promoting trusted animal well being and wellness merchandise and leverage our established digital footprint to offer pet mother and father with the data to make knowledgeable choices about their pet’s well being. We promote nearly all of our pet food, cat meals and treats beneath the Halo and TruDog manufacturers, that are targeted, respectively, on offering sustainably sourced kibble and canned meals derived from actual entire meat, and minimally processed raw-diet pet food and treats. For extra info, please go to https://www.betterchoicecompany.com.
Ahead Wanting Statements
This press launch comprises forward-looking statements inside the that means of the Non-public Securities Litigation Reform Act of 1995. The phrases “imagine,” “could,” “estimate,” “proceed,” “anticipate,” “intend,” “ought to,” “plan,” “may,” “goal,” “potential,” “is probably going,” “will,” “count on” and comparable expressions, as they relate to us, are supposed to establish forward-looking statements. The Firm has based mostly these forward-looking statements largely on our present expectations and projections about future occasions and monetary traits that we imagine could have an effect on our monetary situation, outcomes of operations, enterprise technique and monetary wants. Some or all the outcomes anticipated by these forward-looking statements might not be achieved. Additional info on the Firm’s danger elements is contained in our filings with the SEC. Any forward-looking assertion made by us herein speaks solely as of the date on which it’s made. Elements or occasions that might trigger our precise outcomes to vary could emerge every so often, and it’s not doable for us to foretell all of them. The Firm undertakes no obligation to publicly replace any forward-looking assertion, whether or not on account of new info, future developments or in any other case, besides as could also be required by legislation.
Higher Alternative Firm, Inc.
Scott Lerner, CEO
KCSA Strategic Communications
Valter Pinto, Managing Director